Top Story

e4m_logo.png

Home >> Digital >> Article

WPP's Xaxis to acquire Triad Retail Media

14-October-2016
Font Size   16
WPP's Xaxis to acquire Triad Retail Media

Xaxis has announced that it has signed an agreement to acquire, subject to regulatory approval, Triad Retail Media, the global leader in digital retail media advertising, from Rockbridge Growth Equity and Falcon Investment Advisors. Triad fuels mobile and desktop e-commerce by enabling large retailers to turn their websites and apps into valuable advertising platforms, providing marketers with the ability to reach and engage consumers as they shop online. The deal will establish Xaxis as a significant player in the fast-growing retail media and e-commerce market while providing Triad with access to Xaxis’ technology expertise and the resources and client base of WPP, the world’s largest communications services group.

 Following the closing of the acquisition, Triad Retail Media and its nearly 700 team members across 14 global offices will continue to operate as a standalone brand under its own leadership.

  Walmart, eBay, Asda, Toys "R" Us, CVS, Sam’s Club, Staples and Kohl’s are among the major global retailers that rely on Triad Retail Media to power their media platforms. On the brand side, more than 1,500 of the world’s largest advertisers utilize Triad’s full-service creative, data and production solutions to connect with shoppers at point-of-sale. The deal represents a win for both retailers and advertisers, who will benefit from more advanced shopper customization tools, better targeting, new mobile products and stronger international reach that the combined companies can deliver.

 “Triad has played a pioneering role in the development of digital retail media as a compelling ad channel where both retailers and brands are aligned in delivering a positive experience that drives shopper response,” said Brian Gleason, Global CEO of Xaxis. “Today’s acquisition brings Xaxis into an exciting new category, further extending the reach of our audience platform to interact with shoppers,” added Gleason.

 Powered by the $1.5 trillion e-commerce industry, digital retail media provides unique benefits for brands, retailers and shoppers. Brands gain access to shoppers at point-of-sale in an attractive customer-experience environment. In addition, retailers can drive incremental revenue from their e-commerce sites and apps while providing a more engaging, media-rich environment for shoppers.

 “We’ve been connecting brands and retailers for more than a decade with our innovative solutions. With our digital retail media expertise, Xaxis’ world-class technology platform and WPP’s worldwide network of brands — we’re all better together,” said Roger Berdusco, CEO of Triad Retail Media.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video