Global digital agency Essence has announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for leading global clients. In addition, it will serve as R&D center for work in mobile analytics, machine learning, social data mining and customer analytics.
The newly opened unit will work closely with the agency’s analytics team in driving innovation and overall operational excellence. Qianqian Wu, global director of the hub, has plans underway to make several key senior hires, and considerably expand the current team in India.
“Launching the global analytics hub is a step in right direction and it supports Essence’s continued commitment to providing clients with superior, data-driven solutions. Investment in sound strategic solutions, advanced analytics and cutting-edge technology will be paramount to the success of the initiative,” said Wu.
“We recognise the increasing importance of creating innovative and high quality data and technology solutions,” said Anant Mathur, global head of analytics for Essence. “Opening the hub is critical in driving future readiness and growth for Essence in the analytics space globally, we have carefully chosen India for establishing the global hub given the progressive ecosystem of talent and technology available in India.”