Top Story


Home >> Digital >> Article

WPP launches VML Qais in India

Font Size   16
WPP launches VML Qais in India

VML Qais has officially initiated its fully integrated operations in India. VML is one of WPP’s largest wholly-owned pure play digital networks. Set up in 2004, Qais Consulting was acquired by VML in February 2012. VML Qais has kicked off its work with a six-member team in Mumbai and is expected to set up operations in Delhi by the end of the year. Tripti Lochan, in her capacity as VML Qais CEO for Asia, will lead the India operations.

VML Qais, the Asia arm of VML, has been handling clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra two-wheelers for the last 12 months while setting up full-fledged operations in the country.

Commenting on the launch of VML Qais in India, Jon Cook, CEO, VML, said, “The integration of the two companies – VML and Qais – was a natural fit. The companies share similar cultures, strong client rosters and forward-thinking digital marketing prowess. Our organisations align perfectly.”

Commenting on the agency’s focus in India, Tripti Lochan said, “VML Qais offers customised, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra, achieved stunning results. We are now tasked to raise the bar later this year.”

While digital is still at its nascent stage in India a host of global agencies have shown interest in setting up shops in India looking at its potential that it has. “We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients,” Cook added.

VML Qais plans to build upon its client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers.

VML’s work was recognised at Cannes Lions 2012, where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by