With less than a month left for the ICC World Cup, Times Internet’s cricbuzz.com has launched its first consumer-connect initiative -- ‘Cricket Ka Keeda’.
The campaign -- which consists of three TVCs, print and outdoor ads, apart from digital adaptations -- intends to target cricket fans across India.
“With barely a month left for the 2015 World Cup, it is a great time to stir things up with a funny campaign, aiming at cricket lovers. The creative idea and scripts capture the spirit where a consumer literally gets bitten by the cricket bug,” said Pratik Mazumder, Vice-President and Head - Marketing, Times Internet.
Cricbuzz.com aims to launch the campaign during the India-Australia-England tri-series, which will go on throughout the World Cup. The campaign targets net savvy, smartphone users, professionals, students and all others who love the game and like to be updated on scores, favourite players, upcoming matches, etc.
Cricbuzz will keep cricket enthusiasts updated with all action on the game with its fast app across platforms -- website and mobile. The platform is available in seven languages.
Click here to watch the TVCs