Top Story


Home >> Digital >> Article

Women getting increasingly addicted to shopping online: eBay Census

Font Size   16
Women getting increasingly addicted to shopping online: eBay Census

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling and exporting across Indians in the top 20 eCommerce hubs, 28 states and seven Union Territories. The eBay Census Guide also reveals export trends to 189 countries as well as import trends from 120 countries.

As per the Guide, women shoppers in India are increasingly getting addicted to shopping online, buying cosmetics, jewellery, watches, fashion and fitness equipments online.

Releasing the survey, Muralikrishnan B, Country Manager, eBay India, noted that as per the census, top five eCommerce hubs in India were Delhi, closely followed by Mumbai, Bangalore, Jaipur and Chennai.

The other trends revealed by the survey are:

• India had over 3,311 eCommerce hubs from all 28 states and seven Union Territories. The top five states with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka and Andhra Pradesh.
• Over 1,267 rural hubs are transacting online with 1 out of every 10 purchased from rural India as well as 1 out of every 20 sales from rural India.
• Metro contributes 51 per cent of all eCommerce transactions while Tier II and III cities contribute about 40 per cent of transactions and rural India contributing to 9 per cent of transactions.
• eBay Census Top 5 Brand ranking revealed Sony as the largest brand on eBay followed by Nokia, Samsung, Apple, and Reebok.
• Gadgets continue to be the most choice and contribute to 50 per cent of all purchases.
• Indian entrepreneurs export a variety of products to millions of eBayers in 189 countries around the globe. The top 5 countries Indians export to are: United States, United Kingdom, Australia, Canada and Germany.

Habits of Delhites:

• Technology products had the highest domestic transactions (51 per cent) while Lifestyle products were the most popular Imports (61 per cent).
• Delhi’s studs flaunt their hot bod, buying the most body art in India.
• Delhi parents bought the most kid’s footwear in the country.
• Delhi imported the most candles in India.
• Delhi imported the most sunglasses to beat the heat

More India facts are also available on

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.