Close on the heels of winning Aegon Religare, Windchimes Communications has now bagged social media mandate for four MIT Group of Institutes - MIT Vishwashanti Gurukul - IB World School, MIT Institute of Design (MITID), MIT School of Telecom Management (MITSOT) and MIT Academy of Engineering. Windchimes will help these institutes set up and sustain their social media presence across different social media platforms.
MIT Pune is a premier educational brand in the country having over 65 institutes under its banner, offering complete package of educational opportunities to the Indian student. In order to fuel growth, MIT now aims to embark upon a social media campaign to showcase its rich educational legacy, new age courses and teaching methodologies and also touch base with the new age student who is Internet savvy and spends a good amount of time online and on social media platforms.
On choosing Windchimes as their partner, Anand M Deodhar, Director & Head of School, MIT Vishwashanti Gurukul, said, “Social media is changing the way we run our Institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move, we were looking for an agency that has worked for diverse industries and has the understanding and user insights into the changing social environment. We look forward to Windchimes Communications for their extensive support across platform.”
Nimesh Shah, Head Maven – Windchimes Communications, commenting on the association with MIT, said, “The social media account of MIT will be a great experience and also very challenging. Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward to this opportunity and would put its best efforts to meet long term objectives. We hope to channelise communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.”