With an estimated 70 million mobile internet users in the country, mobile internet is taking off in India. However, the user-experience is not being optimised for the mobile screen as most Indian websites are still designed for the PC experience.
As a part of its international Go Mo (short for Go Mobile) programme, Google launched Let’s Go Mo initiative in India to bridge the gap between businesses and mobile users.
Launched in partnership with Indian startups Mobstac, Neuron Mediatech and Srishti Technet, the website gives Indian businesses two options – create a mobile optimised site for free or test how user-friendliness existing mobile site. The local vendors were finalised after a five-month long selection process.
In conversation with exchange4media, Nikhil Rungta, Country Head Marketing, Google India speaks about the criticality of the Go Mo initiative in the Indian market.
“All the companies that we have associated with in this initiative have great offerings and publishers will be able to benefit a great deal from this. We’re offering this as a free initiative and it’s up to the publishers to decide if they would like to use the other value-added services offered by these companies,” said Rungta.
Go Mobile aims at creating a perfect mobile browsing experience for the users. Rungta shared some figures to drive home the imperative need for such an initiative. “There are over 20 million smartphone users in India, and they spend over 72 minutes daily on the mobile web (89 per cent of them are searching for information). Mobile searches have grown 400 per cent since 2010,” he said.
The Let’s Go Mo initiative is expected to be extremely beneficial to start-ups and small scale industries that can get an easy access to increasing number of mobile users.
The Let’s Talk Mo website enables users to view how their website will appear on smartphones through the GoMoMeter. Users have to paste the URL of the website in the provided space and get a look of their mobile site. They will be then asked questions about the mobile site so as to give a compact review. It also provides personalised recommendations and solutions to make the website more user-friendly to mobile users.
The website also provides a Do It Yourself (DIY) tool that enables businessmen to create their own mobile website free of cost in four steps. Users have to past the URL of their website and click on ‘make my site mobile’. Next they have to select a theme for their mobile website, edit site, save site and go live.
The site also provides information on current mobile trends, best practices, case studies and various other resources to help businesses develop a successful mobile presence.
MobStac is an HTML5-enabled mobile publishing platform that helps digital publishers to increase their mobile traffic. It enables users to create their customised websites through the DIY tool. Neuron Mediatech is a content and software infrastructure company specialising in made-for-mobile rich media content and Srishti Technet is a next-generation mobile solution specialist.
Users can subscribe to the starter version of mobile site for free. The charges of the professional site are decided according to various parameters.