White Rivers Media, the digital & design marketing company, has got Shrinivas Vasishta on board as Video Content Head. He will be based out of Mumbai office and shall work closely with the top management of White Rivers Media.With the addition of this service, the agency will now becrafting video content for brands, thereby making their media solutions even more robust.
He joined the 50+ team size of agency with over a decade long experience and multiple award winning work. Shrinivas started his professional journey in Marketing and Media at Future Group where he nurtured the media (Digital & Offline) presence of all the lifestyle brands of the group. After an immersive experience with Future Group, he went on to work with The Wadhwa Group and Samsonite in similar profiles. Post that, following his passion for storytelling and filmmaking, he worked under the guidance of advertising industry stalwarts like Chax and Jairaj Padmanabhan and worked with them on impactful and award winning digital ad films. With content ranging from live action to animation, some of the brands that he has worked on are HDFC Life, Croma, Mahindra Comviva, SBI Life, etc.
In his new role at White Rivers Media, Shrinivas intends to bring in his experience and expertise to seamlessly integrate video content into the overall content strategy of their brands. White Rivers Media which is already present in DVCs, VODs and TVCs, will look to strengthen its position further.
Commenting on the development, Shrenik Gandhi, CEO and Co-Founder, White Rivers Media, said, “I am excited to welcome Shrinivas on board WRM. Shrinivas Brings on the table, a decade long experience in Digital, Video and Content Marketing which will be a great value add to our bouquet of services and enhance our endeavor to service clients to latest ROI driven New Age Marketing Solutions.”
Shrinivas said, “These are interesting times for us, as video as a story telling medium is experiencing a hockey stick growth moment. I am thrilled to take up this opportunity of scaling up White Rivers Media's video content department. I look forward to work with a bunch of passionate, creative and super energetic team at WRM."