Top Story

e4m_logo.png

Home >> Digital >> Article

'What's Your Problem' wins social media mandate of matrimony.com

29-May-2015
Font Size   16
'What's Your Problem' wins social media mandate of matrimony.com

The newly launched digital media agency, ‘What’s Your Problem’, has added matrimony.com account to its portfolio. Some of the other accounts it handles are Indigo Radio, Indigo Live, Pico India, Brinc along with Bharat Matrimony’s online portal. 

Kaushik Tiwari, Vice President, Marketing - matrimony.com, said, “The problem is that most digital agencies are so obsessed with technology that they lose focus of the brand. It was refreshing to see What’s Your Problem spend a lot of time understanding our brand, get into the consumer’s head and then present some fresh creative ideas. They managed to marry the kind of strategy and understanding a mainline agency gets to the table with the expertise of what works in the digital social world.”

Amit Akali, Managing Partner and Creative Head – What’s Your Problem, said, “It feels nice to have one of India’s leading online brands place its trust in us. What’s more, Bharat Matrimony has been doing some great communication and has a very clear positioning and tone of voice. Our partner agency Chapter Five too helped us get a brand perspective. We then focused on bringing the brand alive in the social media space, through some interesting use of technology and some big ideas. We’re now looking forward to working closely with the brand and its in-house team to bring these big ideas alive in the social and digital space.”

Huzefa Roowala, Director, Creative and Content, said, “It’s a big brand and a big responsibility for us. I think what worked for us was that we didn’t present advertising, we presented solutions and content ideas. Content that the consumer can engage with and share, content that will hopefully trigger conversations and create brand advocates.”
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign