With India gearing up for the upcoming 2014 elections for the 16th Lok Sabha, the three leaders who are dominating the national political scenario and trending the most on online search are Narendra Modi (BJP), Rahul Gandhi (Congress) and now Arvind Kejriwal (Aam Aadmi Party). These elections are likely to be unique because it is no longer about a clash between Modi on the one hand and Gandhi on the other. Dark horse Kejriwal now features prominently.
Google Search Trends throws up some interesting insights around these three politicians. Here are some key highlights:
Rahul Gandhi’s interview with a TV channel continues to drive search trends, while for Modi, the interest is more around his rallies and speeches.
For Kejriwal, Google’s search trends point to searches related to his profile – and most of it is driven from outside Delhi.
Interestingly, ‘age’ is also revealing itself as a search trend. Search trends point to people searching for the age of these three stalwarts. Rahul Gandhi’s age is the most searched – that could be because he’s constantly been projected as a ‘youth’ leader.
Party Manifestos – Search trends on political party manifestos is also high (it peaked in December 2013), and the BJP has taken a substantive lead on this. Other parties whose manifestos are also being searched actively include the Congress and the AAP.
Modi remained the undisputed political leader in online popularity, followed by Kejriwal and Gandhi.
Sonia Gandhi, Manmohan Singh, Lalu Prasad, Sharad Pawar, LK Advani and Mulayam Singh are the leaders followed with the highest number of searches on Google in the past three months.
Searches on Modi for PM were more than three times, as compared to that of Rahul Gandhi for PM.
Top 10 Young Leaders
• Rahul Gandhi remained the top searched among the youth brigade of Indian politics.
• Surprisingly, Akhilesh Yadav, found the No. 2 place, followed by Priyanka Gandhi Vadra, Sachin Pilot, Jyotiraditya Scindia and Naveen Jindal.
• Some of the lesser known youth leaders, including Supriya Sule, Priya Dutt, Milind Deora and Dushyant Singh also found their place amongst the top 10 on Google Search.