In celebration of its 160th anniversary, global payment services company Western Union has announced the launch of a hunt for the most networked person in the world using Facebook presence as a parameter.
With approximately 470,000 locations in 200 countries and territories, Western Union has a global presence. To celebrate its 160th anniversary as a global firm, Western Union is calling for India’s most globally connected individuals to step forward and take the Western Union Network Challenge at www.westernunionworld.com/yourworld.
The search will be fuelled by an interactive, online application called ‘Your World’ created by Western Union. The application visualises Facebook fans’ global connections and users receive a score (“World Index”) that shows how globally connected they are. They can compare their ranking against their Facebook friends, against others in their country and against others globally.
Each individual’s score will also contribute to the score of the respective country of residence, which will provide the ranking of the most geographically connected nations. Western Union claims that 14 days since the launch of the site, India was the top country recording visits to the site (22.9 per cent out of 461,850 visits).
Commenting on the launch of the Network Challenge, Hikmet Ersek, President and CEO, Western Union, said, “When we were thinking how best to celebrate our landmark 160th anniversary and the role we play in connecting people across the globe, Your World made perfect sense. We’re incredibly proud that people across the globe have been inviting us to be part of their lives for 160 years. Today, we are online, on mobile and landlines, around the corner in approximately 470,000 locations and around the clock, potentially touching the lives of one-sixth of the world’s population. That gives us a privileged and unique perspective on the world.”
“We wanted to find a way to give consumers their own bird’s eye view of their personal network in the world. As well as being a fun way to celebrate the power of human connectivity, Your World is going to create some fascinating insights, and perhaps encourage more of us to reach out to our fellow global citizens,” Ersek added.
Talking about the challenge, Anil Kapur, Managing Director, South & South East Asia, Western Union, said, “Indians as a community is close-knit and take pride in being connected beyond geographies. The Western Union Network Challenge gives us a great opportunity to showcase to the world how globally connected India is as a country.”
“Through Western Union’s unparalleled network in India of over 80,0001 agent locations – we have been connecting more than 7,000 towns and cities across India to nearly every corner of the world for 17 years,” he informed.