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WeddingSutra.com launches US edition, targets South Asian community

06-April-2002
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WeddingSutra.com launches US edition, targets South Asian community

WeddingSutra.com announced the re-launch of its site with enhanced features, easy-to-use Navigation and a vibrant look & feel. In its strategy to be the most comprehensive online wedding resource, WeddingSutra also announced the debut of WeddingSutra US, its first in-depth international site dedicated to providing extensive services and content on wedding planning for the US based South Asian Community.

With this move, WeddingSutra plans to capture a share of the U.S. wedding market, worth an estimated $50 billion annually.

According to sources, WeddingSutra US includes local information, from finding Indian caterers to getting ethnic décor ideas. Providing specialized commentary on South Asian-US-style weddings, the site features detailed Vendor related information, an Invitation Stationery shop, editorial content among other US specific features.

"WeddingSutra US is part of our long-term strategy to expand into international markets with a large South Asian population," says Madhulika Mathur, CEO, WeddingSutra.com. "We have successfully become the leading online destination for couples in India. Now we would like to take WeddingSutra’s unparalleled service to the South Asian market in the US."

Says Parthip Thyagarajan, Director, "WeddingSutra's success lies in its ability to keep customers coming back for more–something many sites are struggling to do. We have earned member loyalty in large part through our editorial focus, which goes beyond the typical information on wedding mandaps and brides bangles, to discuss subjects as varied as interracial weddings, dealing with 'in laws', gynaec & contraception matters and etiquette issues. So we're not just regarded as "wedding experts" but a "bride and groom's best friend."

WeddingSutra.com, in the last two years, has successfully formed alliances with leading consumer, lifestyle and service brands and prominent designers, jewellers and wedding service providers.

Says Thyagarajan on the wedding industry: "Few industries boast of a more captive, ready-to-spend audience. Presumed to be a once-in-a-lifetime occasion, a wedding is a major milestone event and, therefore, consumers tend to allocate significant budgets to the wedding and related purchases. Vendors and advertisers value to-be-weds as a very important consumer group. With a brand new consumer group each year wielding substantial budgets and facing a firm deadline, engaged couples are ideal recipients of advertisers' messages and vendors' products and services.

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