Webdunia.com, a leading language solution provider for mobile phones, has expanded its catalogue of BREW applications to include content in two additional languages – Oriya and Assamese. Webdunia.com’s catalogue is currently available in nine Indian languages: Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bengali and Punjabi.
Webdunia provides diverse collection of content to users across the country on the Tata Teleservices network. While the information-based application, ‘Dainik Samachar’, ensures that users are constantly in touch with daily news, Webdunia’s astrology offerings such as ‘Jyotish Salah,’ ‘Ankshastra,’ ‘Rashi Fal,’ ‘Rahukalam’ and ‘Feng Shui’ give users the opportunity to view horoscopes on their mobile phones. The company also provides entertainment applications such as ‘Chutkule,’ which lets users enjoy a good joke on the go.
“We were one of the first developers in India to recognise the potential of creating localised content and our applications enable users to view their favourite content in their preferred language, irrespective of whether their handset supports that language or not,” said Vinay Chhajlani, CEO and founder, Webdunia.com.
“We are extremely encouraged by the tremendous response we have received so far and are certain that users will welcome our applications in these two languages as well,” he added.
“In a culturally diverse country such as India it becomes critical to be sensitive towards the varied needs of users across the country. With applications now available in 11 languages, Webdunia has successfully customised its offerings to suit the specific market requirements of India,” said Pankaj Sethi, Vice-President, value-added services, Tata Teleservices.
“With the rapid growth of the value-added services market in India, it is great to see developers such as Webdunia creating applications that are tailored to meet the demand for compelling localised content,” said Vishal Gupta, Senior Director, Sales and Business Development, Qualcomm India and SAARC.
“Through the BREW solution, Qualcomm offers developers the ideal platform to discover new ways of leveraging the technology to consistently deliver high-quality and locally relevant content,” Gupta added.