With organisations turning to the Internet more than ever before to reach out to customers through online marketing, sales, customer retention and other efforts, understanding user behaviour on these touch-points is becoming critical.
In an effort to help clients achieve their online objective, Webchutney, a leading Indian interactive agency, has launched web analytics practice in India in association with WebSideStory Inc, provider of on-demand digital marketing applications.
Through the agreement, Webchutney will include WebSideStory’s HBX web analytics service as part of its offering to help clients measure and improve the effectiveness of their web-based marketing campaigns.
Sidharth Rao, CEO, Webchutney, explained that the analytics practice intended to put web analytics at the heart of Webchutney’s value-based methodology for providing organisations with best practices for improving their online initiatives.
“As the leading interactive agency, Webchutney understands the importance of turning data into action,” said WebSideStory’s Senior VP, Steve Pardue. “We are excited about the value our relationship will bring to companies across India, who are ready to accelerate web RoI. By coupling the insight gained through HBX and the guidance provided by Webchutney, companies will have a stronger competitive footing within the digital marketplace,” he remarked.
HBX helps in analysing detailed visitor behaviour patterns and trends in real time, including measuring the RoI of marketing campaigns, identifying the optimal paths to conversion, and seeing what content, products and services visitors prefer.
With the launch of this practice, Webchutney will assist customers by defining and measuring website goals and metrics, as well as providing a range of key services. This includes strategic website design and assisting in the ongoing improvement and measurement of the world's leading websites.
Customers can benefit by having experts analyse their web initiatives to drive strategic recommendations so that they can more effectively achieve their goals, such as acquiring more visitors, converting more visitors into customers, and finally, retaining customers by encouraging repeat business.
Founded in early 1999, Webchutney provides multi-platform user interface design and marketing, interactive application development and technical program management, data analysis, customer relationship management and advisory services.
Currently operating out of three cities – New Delhi, Mumbai and Bangalore – Webchutney's portfolio of clients include Microsoft, ICICI Bank, ABN AMRO Bank, HBO, Xerox, Tata Sons, Tata Indicom, MSN, Times Internet, Encyclopaedia Britannica, Avaya GlobalConnect, and ESPN-STAR Sports.