Webchutney, a full service online agency, has consolidated its operations with the appointment of branch heads for its Mumbai and Delhi offices. While Poornima Rajkumar joined the Webchutney Mumbai office as Branch Head in February this year, Vikram Sivaramakrishnan has taken charge of the Delhi office from May.
The agency, which claims to be clocking 100 per cent year-on-year growth, now employs 150 people across its three offices in Delhi, Mumbai and Bangalore.
Sidharth Rao, CEO, Webchutney, said, “While we are incredibly proud of the work we can create for our clients, the operational prowess of our two new Branch Heads will put in place a method to our madness.”
Rajkumar has joined Webchutney from Yahoo!, where she was part of the Search business. She has 10 years of operational experience in the Internet industry with stints at Rediff and Tata Teleservices. At Webchutney, she has been instrumental in infusing new strength in the Mumbai office with key talent hiring across teams and bringing in operational streamlining.
Commenting on her new role, Rajkumar said, “To find the balance between the spiraling online marketing needs of our clients and working towards making our processes smoother while looking for a few good people is an exciting and challenging role for me, but then online marketing is such a dynamic environment, and being at Webchutney is as good as it gets.”
Sivaramakrishnan was previously at McCann Erickson as Business Director and has 10 years’ experience in the advertising domain. He brings to the agency indispensable understanding and experience of working with large traditional brands.
As an increasing number of large scale brands go digital with their advertising, Webchutney has been striving to help them adapt to online despite a conventional marketing perspective and expectations that they harbour. In his new role, Sivaramakrishnan would be instrumental in helping Webchutney strike this balance with his focus on building strategic accounts and enhancing operational efficiency.