Digital agency Webchutney on March 8, 2011 announced the launch of its healthcare division to cater to the rising demand for healthcare information on the mobile and Internet platforms.
Sidharth Rao, CEO and Co-Founder, Webchutney, said, “There are millions of Indians searching for health care information online today. A recent study conducted by us indicates that as much as 72 per cent of online Indians search for health related information across a host of web platforms, which points to an active user base for healthcare product/ service providers online. Our healthcare division aims to guide such brands in consolidating and enhancing their online presence through best-of breed, creative digital solutions to cater to this pre-existing and relatively untapped demand online while expanding their existing focus.”
Webchutney plans to streamline internal operations and widen its focus on creating direct links with healthcare product and service providers using their new division. “Considering the digital initiatives of healthcare marketers in India remain largely unexplored in the online space, we definitely have the ‘first mover’ advantage. The division’s efforts would be directed towards creating collaborative networks to personalise and promote healthcare information while building interactive tools to cater to consumer’s needs intuitively,” Rao added.
Webchutney’s Healthcare enterprise is planning a pan-India presence among major Indian cities. “We will make announcements about current engagement with leaders in the healthcare space across New Delhi, Mumbai and Bangalore shortly,” Rao said.
He further said, “We are keen to integrate new-age digital tools and platforms with conventional healthcare marketing strategies by developing unique, interactive applications and experiences across the web and mobile. As we help healthcare practitioners, caregivers and experts in this filed to connect, engage and collaborate with a new breed of discerning consumers, we’re preparing for a massive change in the healthcare industry, which cannot remain immune to the power of ‘participatory’ well-being.”