Web Marketing Association to conduct annual international WebAward competition

Web Marketing Association to conduct annual international WebAward competition

Author | exchange4media Mumbai Bureau | Saturday, Apr 07,2007 8:55 AM

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Web Marketing Association to conduct annual international WebAward competition

The Web Marketing Association has announced the call for entries for its 11th annual international WebAward Competition for website development. The association intends to identify and recognise the best advertising website of 2007 through these awards. The entries have to be submitted through the WebAwards website, WebAwards.org, before May 31.

William Rice, President, Web Marketing Association, said, “The advertising industry is very competitive when it comes to web development, and companies can benefit from the independent evaluation of their online efforts. Advertising websites need to balance their wish to show off creativity and capability via their web design, with the equally important need to inform prospects.”

The association informs that the websites will be judged on seven criteria including design, innovation, content, technology, interactivity, copywriting and ease of use. It also plans to judge each WebAward entry against other entries in its industry category and subsequently against an overall standard of excellence. The association also points out that the entrants may receive specific comments from the WebAward’s professional judging panel on their website development efforts.

The judging process for the WebAwards 2007 will take place from June to August, with winners being announced in September. Judges will comprise a select group of Internet marketing professionals who have direct experience in designing and managing websites, with an in-depth understanding of the state-of-the-art developments and technologies for websites. Past judges at the awards have included officials from organisations like Organic, Inc., Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG and EPB Interactive, among others.

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