Top Story


Home >> Digital >> Article

WAT’s Your Big Idea 2.0 wraps up; WAT’s in the Name from MICA will be taken to Cannes 2018

Font Size   16
WAT’s Your Big Idea 2.0 wraps up; WAT’s in the Name from MICA will be taken to Cannes 2018

WATConsult, the digital and social media agency that is part of the Dentsu Aegis Network successfully wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday at an event in Mumbai.
The winning trophy was awarded to WAT’s in the Name from MICA. The first runner-up was team BhaiBhaiBhai from MICA, while the second runner-up position was awarded to ThreeTwoOne from IIMC - Delhi.
This year WAT’s Your Big Idea received over 240 entries from 390+ students who participated from leading institutions like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind.
Associated brands had shared their background and company history along with the objective, target audience, target market, challenges faced and the requirement from each team in terms of a campaign. ITC’s Savlon’s brief was to increase usage of hand-wash in households and to increase usage adoption, while HE Face Wash looked for an integrated marketing idea for their newly launched product, waterless face wash.
Naturolax’s marketing objective was to establish a new brand positioning, thereby driving new trials and increasing market share. JACK & JONES’ core objective was to establish them in the men’s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales. Madame Tussauds looked for ideas which helped in increasing repeated walk-ins and ideas on new possible opportunities to drive revenues and Swarovski wanted ideas which helped increase sales and create a brand visibility in their TG.
The shortlisted teams got an opportunity to work with the team at WATConsult, to understand the nuances of digital campaigns and including Rajiv Dingra (Founder and CEO, WATConsult), Jaikishan Chhaproo (Head Media and PR, ITC), Praveen Das (Co-Founder & Managing Director, Happy Mcgarrybowen), Vineet Gautam (CEO, Bestseller Group) Sukanya Dutta Roy (MD, Consumer Goods Division, Swarovski), Sabia Gulati (Head, Sales & Marketing, Madam Tussauds) Rajesh Kamat (VP, Strategy & Operations, Piramal Enterprises) and Anoop Agarwal (DGM Marketing, Emami Group).
Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “I would like to congratulate all the winning teams for their incredible participation. This year we have received a tremendous response, the entries were more than double from last year and the quality of work was also commendable. We hope to take this initiative to greater heights next year.”
Sharing his views, Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network, said, “WATConsult has been doing an excellent job with WAT’s Your Big Idea and I would like to congratulate them on the same. Also, would like to extend my wishes to the winning teams on the fabulous ideas they came up with.”
WYBI is one of its kind digital ideation competition for colleges across the country which provides a unique platform and massive opportunities to the next generation in the field of digital advertising and marketing. Launched last year, the first edition saw more than 150+ registrations, 120 entries, 250 students participating and 28 teams. This year besides the cash prize of 1 lakh, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.
Along with announcing the winners, WATConsult also announced the launch of DASH, a singular dashboard to view all data insights and its next report under Recogn, on effectiveness of mobile advertising.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow