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WatConsult's digital campaign for SBI highlights its achievements

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WatConsult's digital campaign for SBI highlights its achievements

The year 2017 was one filled with achievements, improvements and advancements for SBI Life Insurance, one of the oldest and most dependable insurance providers.

To commemorate SBI Life’s numerous achievements last year, WATConsult, the digital and social media agency, created an innovative throwback video. It showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours. The visuals take the form of audio waves, which unfold as upbeat, vibrant music plays. The high notes of the music produce an inspirational quality. The video brings SBI Life’s achievements to the centre stage, celebrating milestones like getting listed on Stock Exchange, crossing ₹1,00,000 crore AUM and several others.

The video reached over 2.1 million people on Facebook. Nearly, 2.7 million people viewed the video. It received more than 540 shares and generated 6,900 reactions.


Agency: WAT Consult Media


and Scripting: Arunesh Kripal and Yash Danak


Arunesh Kripal


Manu Bhadane


Producer: Apurva Mehta


Board: Arunesh Kripal


Madhukar Pawar


Editor: Wayne Fernandes


Production: Arre Media


Sumit Bansode

CS Team:


– Operations – Manika Juneja


Account Manager – Aakash Chatterjee


Manager – Kunal Luhar


Lead – Nimisha Solanki


Media Executive – Rashi Agrawal and Shruti Banda


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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