Digital and social media agency WATConsult, which is now part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in Delhi, India.
The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.
Speaking on the new win, Rajiv Dingra, Founder and CEO, WATConsult, said, “As a fan of Madam Tussauds and having visited their museums across the world, I am excited that they are launching in India; further for WATConsult to be associated with a global brand like them. We look forward to creating some truly innovative campaigns using technology.”
Speaking on the same, Faisal Haq, AVP Operations (Delhi), WATConsult, commented, “The entire team is thrilled to work with Madam Tussauds. We are exploring new ideas for their launch in India and have planned effective campaigns for them.”
Sharing his views, Anshul Jain, General Manager and Director, Merlin Entertainments India, said, “Merlin Entertainments group, the world’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number one wax attraction in the world, with a rich legacy of over 250 years, in Connaught Place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.
Sabia Gulati, Head Marketing & Sales, Madame Tussauds India, said, “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint.”
WATConsult, which recently celebrated its 10th Anniversary, is headquartered in Mumbai with branch offices in Delhi and Bangalore. Now a part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of social media marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai, the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards and the Digital Agency of the year at DOD awards 2016.