Warner Bros India has signed on Ignitee Digital Solutions Pvt Ltd for their social media marketing activities. Ignitee Digital Solutions has an annual agreement with the group to manage activities on social media platforms, including Facebook, Twitter and YouTube.
Ignitee Digital Solutions has already worked on social media activities for the promotion of ‘Harry Potter and the Deathly Hallows’ on the Warner Bros Pictures India Facebook fan page.
George John, Director - Marketing, Warner Bros India, said, “Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy. It is the ideal platform to connect and engage with the young people who are such important consumers of our entertainment content. Warner Bros Pictures India looks forward to widening its social media activities in the upcoming year in support of its great 2011 film slate.”
On winning the account, Shankar B, COO, Ignitee Digital Solutions, said, “We are excited and proud to be working with Warner Bros and will do everything in our capacity to make every campaign well crafted, popular and successful.”
Founded in 2000, Ignitee has been a pioneer in digital marketing with over a decade of experience. Ignitee Digital Solutions provides 360 degree solutions for its clients, including Media Planning & Buying, Search Marketing, and Creative & Technology solutions.
Warner Bros, a Time Warner Company, is a fully integrated, broad-based entertainment company dealing with every aspect of the entertainment industry, from feature films to television, home video/ DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.