WAN conference in Moscow: Sanjay Trehan to present Indiatimes’ broadband strategy

WAN conference in Moscow: Sanjay Trehan to present Indiatimes’ broadband strategy

Author | Asit Ranjan Mishra | Tuesday, May 23,2006 7:47 AM

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WAN conference in Moscow: Sanjay Trehan to present Indiatimes’ broadband strategy

The 13th World Editors’ Forum by the World Association of Newspapers (WAN) will be held in Moscow on June 4-7, 2006. Sanjay Trehan, Head, Broadband and Content, Indiatimes, will be the only speaker from India. He will be making a presentation on ‘How broadband will revolutionise Indiatimes’. Bachi Karkaria, Metro Editor, The Times of India, will be chairing one of the sessions.

Founded in 1948, WAN is a non-profit, non-government organisation. It includes 72 national newspaper associations, individual newspaper executives in 100 nations, 13 news agencies, and nine regional press organisations. In all, the Association represents more than 18,000 publications in the five continents.

The World Editors’ Forum will focus on what newspapers can do to adapt to the changing habits of the ‘free generation’ – readers who are accustomed to getting their news from free newspapers and free Internet sites. The conference will look at topics like embracing citizen journalism, offering broadband services, developing weekend editions and supplements, and protecting newspaper credibility, among others. More than 1,500 publishers, chief editors, managing directors, CEOs and other senior newspaper executives from 90 countries are expected to take part at the conference.

Trehan will speak on ‘Convergence II: Multimedia is now ready for print’ during the second session of the conference on June 6. He will be sharing the dais with Jim Brady, Executive Editor, Washingtonpost.com; Chrystia Freeland, US Edition Editor, Financial Times; and Esten Saether, Editor of New Media, Dagbladet, Norway.

“I feel privileged and humbled that I was invited as a speaker in one of the sessions. At the same time, I am exited and looking forward to interact with my peer group globally,” Trehan told exchange4media.

Elaborating on his presentation, he said, “The traditional mainstream brands have to look at the emerging digital space more seriously and enable a cohesive new media strategy to cohabit this space. I will be explaining how narrowband content will coexist with broadband content and provide a richer and more interactive consumer experience.”

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