Walt Disney India sets up DisneyUTV Digital

Walt Disney India sets up DisneyUTV Digital

Author | exchange4media News Service | Saturday, Aug 04,2012 8:43 PM

Walt Disney India sets up DisneyUTV Digital

The Walt Disney Company India has announced the restructuring of the company’s digital assets in order to boost growth in games, video and audio services for mobile, online and interactive TV. The new division – DisneyUTV Digital – will combine the businesses and talent from Disney, UTV and Indiagames. All content and brands from Disney, Marvel, UTV, Bindass, as well as original content and games, will now be developed and managed by Disney UTV Digital.

The digital division will be spearheaded by Vishal Gondal as Managing Director. Samir Bangara, also Managing Director, will work in collaboration with Gondal to drive DisneyUTV’s future growth. Both Gondal and Bangara built Indiagames into India’s premier gaming company, earning close to 50 per cent market share in the country.

The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India. Previous successes from the Disney and UTV teams in India include several innovative and popular products in the country, including ‘Audio Cinema’ (a first of its kind movie-on-your-phone service), ‘Divya Kathayein’ (devotional content on mobile in seven languages), ‘Digital Studio’ (series of original content developed for the web and mobile), ‘Sponsored Tweets’ (the Twitter advertising platform), mobile games such as ‘Aladdin’ (India’s leading paid mobile game with over 8.2 million downloads), ‘DLF IPL Cricket’ (the official mobile game for the DLF IPL Franchise), ‘Cricket Fever’ with over 20 million downloads, ‘Ra.One Genesis’ (which saw over 1 million downloads within a week of its launch), and ‘Club Penguin’, the #1 virtual world for children in the country as well.

The DisneyUTV Digital team will innovate and deliver unique cross platform and cross media digital experiences focused on entertaining the Indian digital audiences across age groups. Disney UTV’s digital division will be structured under the following leads: Cyril Ferry, Executive Director – Mobile; Sameer Pitalwalla, Director - Video and Celebrity; Lavina Tauro, Director - Audio and Music; Deepak Ail, Director – Mobile; Hrishi Oberoi, Director - Games Publishing; Saishree Ashwin, Manager - Virtual Worlds; Tejraj Parab, Business Head - Games on Demand; Dushyant Saraswat, Director - Broadband and 4G initiatives; Sachin Janghel, Director – ITV; and Aji Joseph, Director - Ad Sales.

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