Rage Communications, a full service digital communications agency, has bagged the digital business of Wallace Pharma’s OTC vitamins. Named VitBits, the chewable multi-vitamin jelly is for children.
Rage Communications has been given the mandate of creating the entire online marketing ecosystem for VitBits beginning with a website followed by a social media presence that will sustain marketing efforts. These efforts will be further fortified with media campaigns and online sales via established players such as Amazon. Rage will also work on building and sustaining the VitBits website’s organic search performance with search engine optimisation.
Neville Medhora, Vice President, Rage Communications, said, "It’s not just about selling a jelly vitamin but helping mothers nurture their kids via advise, a mothers’ community, and access to information that she is actively seeking. We want to be part of her journey in bringing up her kids.”
Vinay Pinto, Executive Director, Wallace Pharmaceuticals, said, “VitBits will further strengthen our strong paediatric franchise. With VitBits, we enter the emerging market of paediatric nutrition. VitBits is not just about marketing a product, it is partnering with the mothers in the upbringing of their children.”