Following investment by some angel investors, WahIndia, an online media and social networking company, will be launching a social network by August-end focused on Bollywood and Indian entertainment involving Indian films, celebrities and fans.
The US-based company also plans to set up an office in Mumbai during the next quarter to accelerate user growth in India.
Sunil Thakur, Founder and CEO of WahIndia, said, “WahIndia is already one of the most popular destinations for Bollywood fans around the world and with the integration of a Bollywood-focused social network, we will further deepen relationship with our user community.”
Bollywood films find wide audiences in several parts of the world, particularly in North America and Europe, with growing demand in the Middle East and select Latin American countries. By empowering a user-built entertainment network, WahIndia will be able to provide a robust distribution channel to earn revenue from downloads of films, music, mobile ringtones, wallpapers, and other premium digital content.
Founded in 2003, WahIndia has been an innovative leader in producing and distributing video content specifically developed for small screens such as PCs, laptops and mobile devices. The company distributes its in-house produced content through several partners and channels, including Sify, Indiatimes, Akimbo and iPod podcasts.
WahIndia also offers legal download of popular Hindi movies like ‘Andaz Apna Apna’, ‘Loafer’, ‘Parvarish’ and independent films like the Oscar-nominated ‘Little Terrorist’.