VSNL and Yash Raj Films have come together for the Web premiere of the 2007 blockbuster ‘Chak De! India’. This film is available online in DVD quality and Tata Indicom Broadband customers will be the first to view this Shah Rukh Khan-starrer in an innovative Web format within India.
Sanjeev Kohli, Director & CEO, Yash Raj Films Pvt Ltd, said, “Yash Raj Films through its digital strategy intends to offer consumers its full range of films for online digital download across various sites, including that of Tata Indicom Broadband, within India. Our aim is to reach our customers in every way possible through all touch points – movies, home entertainment, music and the Internet. The growing demand for online digital downloads of films across the globe, coupled with the emergence of new mediums to offer our movie content, makes the digital arena one of our key focus areas for future expansion.”
Shankar Prasad, President of Tata Indicom Retail Business Unit, said, “The Web premiere of this blockbuster reinforces the power of the Internet today. It is a proud moment for us to be partners in this endeavour to provide the best for our customers. This is yet another addition to our existing portfolio of over 300 Hindi and language movies.”
Users of Tata Indicom Internet services already have access to a huge content library comprising over 300 movies, 600,000 songs and innumerable consumer and business applications. VSNL has its Broadband operations in over 40 Indian cities and has around 500,000 Broadband and Internet subscribers. It also has over 350 Wi-Fi hotspots across the country.