Vserv.mobi, a global mobile advertising network with a focus on emerging markets, has appointed Vikas Gulati as Vice President – Business Development for South East Asia. Based in Singapore, Gulati will spearhead the company’s growth in the region.
Commenting on the new development, Dippak Khurana, Co-Founder and CEO, Vserv.mobi said, “Expanding our operations in the burgeoning mobile market of South East Asia is a key phase of our growth strategy. Gulati’ solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the leading mobile ad network in emerging markets.”
Gulati, a media and marketing industry veteran, has over 14 years of experience. Earlier, he was Vice President - Marketing and Business Development, Asia at Sprice.com, an online travel network (now a part of Travelport). He has also held various leadership roles at ZenithOptimedia and Carat India, among other companies.
Speaking on his appointment, Gulati said, “Over the last two years, Vserv.mobi has grown to be an admirable company in the segment and I am excited to join them at this opportune time. Given the growth momentum the company is witnessing, I look forward to being part of the success story. With our differentiating proposition in the marketplace, we are poised to capitalise on the growing demand of mobile medium amongst developers, publishers and advertisers in South East Asia.”