Top Story


Home >> Digital >> Article launches AudiencePro for mobile advertising

Font Size   16 launches AudiencePro for mobile advertising has announced launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including telecom providers, advertisers, publishers and app developers. This launch makes the first mobile ad network in the world to roll out an offering that combines its scale and audience with telcos to offer unprecedented audience targeting opportunities to advertisers.

The AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device specific data to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The platform will include support for all creative formats, including rich media formats such as full screen ads, video and HTLM5 interactive ads.

As part of the launch, the company also announced that it has signed up Airtel as its first telco partner for this platform.

Speaking on the development, Dippak Khurana, CEO & Co-Founder, said, “AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetisation platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”

Tags AudiencePro Airtel Dippak Khurana

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...