Vserv.mobi has announced launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including telecom providers, advertisers, publishers and app developers. This launch makes Vserv.mobi the first mobile ad network in the world to roll out an offering that combines its scale and audience with telcos to offer unprecedented audience targeting opportunities to advertisers.
The Vserv.mobi AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device specific data to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The platform will include support for all creative formats, including rich media formats such as full screen ads, video and HTLM5 interactive ads.
As part of the launch, the company also announced that it has signed up Airtel as its first telco partner for this platform.
Speaking on the development, Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetisation platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”