Vserv, the smart data platform for mobile marketing in India and Southeast Asia, today announced its entry into the burgeoning commerce space. Vserv will now provide an end-to-end solution for Telcos and DTH operators, right from discovery of customers to transaction of services. This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution.
With this added capability, Vserv will enable Telcos to promote segmented offers across data and voice. By driving these transactions, Vserv enhances ARPU for Telcos. While for DTH operators, this translates into selling segmented channel packs leading to a major jump in subscriptions and higher revenue.
Commenting on the launch of the commerce solution for Telcos and DTH, Dippak Khurana, Co-Founder & CEO, Vserv said, “We saw the opportunity to redefine relevance, simplicity and convenience of these services for the customer. With, Vserv’s massive reach of 120 Mn unique users in India combined with this commerce solution creates a disruptive development in the mobile Internet ecosystem. While our Smart Data platform is a revolutionary offering for mobile marketing, with our commerce solution, we now complete a user’s journey from intent to purchase. This unique proposition provides a powerful opportunity for consumer-facing companies, who are seeking to tap into the growing mobile internet user base.
“We have always challenged the status quo and this offering is a gigantic leap towards bringing a radical shift in the ecosystem,” added Khurana.
The Vserv commerce solution delivering relevance, simplicity and convenience works on a four- pronged approach of -
● Discovery - Identifying the right user with Vserv Smart Data™
● Promotion - Engaging the user with segmented offers
● Payment - Enabling seamless transaction for the user
● Activation - Quick and easy activation of the service
The total revenue of Telco and DTH services in India stood at around 31 billion USD in 2014, and is currently growing at a rate of 10% per annum. Within this, the share of digital commerce is close to 10% and is expected to grow by 300% in the next 4 years. This growth will be fuelled by the rapidly expanding Internet user base which is expected to reach 500 million users by 2018, 80% of which will be contributed by mobile users. With the largest mobile internet user base in India and its unique proposition of enabling commerce for consumer-facing companies, Vserv is strategically positioned to capture a sizeable market share.