Viacom18’s OTT platform Voot was recently awarded as Winner of the Best Apps of 2016 (India) across categories by Google Play. After the success of its recent series ‘It’s Not That Simple’ starring Swara Bhaskar as the protagonist, Voot has now announced another 6-episode original series titled “UNTAG”, which started yesterday.
Fat, Dark, Ugly, Short, B*#%h, Psycho, Gay and more- the list of tags that we associate people with is endless! Our first impression of people often associates them with tags.
‘’UNTAG’’ the new web-series by Voot, delves into the lives of regular people with seemingly harmless tags, their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of 6 characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.
UNTAG celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is a story about losing the tags, the labels, the fear and most importantly the shame that comes with a tag. It showcases the philosophy of ‘you’re different, you’re better than the tag you’re given’. The series has a star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).
The series is presented by Moto Z, a modular smartphone by Moto that helps you transform your smartphone into a JBL speaker or a 70-inch projector or a Hasselblad camera that gives you a 10X optical Zoom. Moto Z’s association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.
Elaborating on the launch of the show, Monika Shergill, Head of Content, VOOT, said, “At VOOT, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest VOOT Original ‘UNTAG’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that UNTAG wants to leave its viewers with.”
Commenting on the association, Rachna Lather, Marketing Head, Motorola Mobility and Lenovo Mobile Business Group, said, “We are quite thrilled with this association with ‘UNTAG’ on VOOT. Like the Moto Z with Moto ModsTM enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap, similarly, ‘UNTAG’ is a journey of 6 individuals who are trying to break away from the tags they have received from society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show - different is better.”
The series is scripted by Zaheer Shaikh, a writer who is also a doctor by profession. ‘UNTAG’ is directed by Bollywood director Ashima Chibber.