Top Story

e4m_logo.png

Home >> Digital >> Article

Voice SMS, the next generation of mobile advertising?

18-July-2007
Font Size   16
Share
Voice SMS, the next generation of mobile advertising?

Kirusa, a mobile VAS provider, has announced the launch of Voice SMS in India. The service has been available on BPL mobiles in Mumbai for the past few months. The service provider also had a high decibel campaign running around it and reportedly received a tremendous response from its subscribers. Tata Teleservices, Idea Cellular and MTNL have also tied up with Kirusa for this service.

Sharing information on BPL’s future plans with regard to this service, Sunzay Passari, VP-VAS, BPL Mobile, said that the service provider planned to take this forward to the next level with the availability of short humorous audio clippings. “These are still early stages, but we are in talks with various entertainment content owners and advertisers for using this service to their advantage,” he added.

“Globally, the mobile phone industry is raking in $585 billion as revenues from value added services. By 2010, global SMS traffic is projected to grow to 2.4 trillion messages, with revenues of over $65 billion, contributing 10-20 per cent of total revenue to a mobile carrier. Voice SMS is the next big thing on the radar and the service is all set to become an all important communication tool for people from various walks of society by allowing them to send short voice messages,” said Dr Inderpal Singh Mumick, Chairman and CEO of Kirusa.

With mobile advertising set to grow in the coming years, advertisers are sure to lap up such innovative methods to get across their communications. The service currently charges off-network customers to retrieve the voice messages. This might become a thing of the past if all the carriers sign up for the service thus enabling advertisers a new advertising platform to explore on mobile phones.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.