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Voice SMS, the next generation of mobile advertising?

18-July-2007
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Voice SMS, the next generation of mobile advertising?

Kirusa, a mobile VAS provider, has announced the launch of Voice SMS in India. The service has been available on BPL mobiles in Mumbai for the past few months. The service provider also had a high decibel campaign running around it and reportedly received a tremendous response from its subscribers. Tata Teleservices, Idea Cellular and MTNL have also tied up with Kirusa for this service.

Sharing information on BPL’s future plans with regard to this service, Sunzay Passari, VP-VAS, BPL Mobile, said that the service provider planned to take this forward to the next level with the availability of short humorous audio clippings. “These are still early stages, but we are in talks with various entertainment content owners and advertisers for using this service to their advantage,” he added.

“Globally, the mobile phone industry is raking in $585 billion as revenues from value added services. By 2010, global SMS traffic is projected to grow to 2.4 trillion messages, with revenues of over $65 billion, contributing 10-20 per cent of total revenue to a mobile carrier. Voice SMS is the next big thing on the radar and the service is all set to become an all important communication tool for people from various walks of society by allowing them to send short voice messages,” said Dr Inderpal Singh Mumick, Chairman and CEO of Kirusa.

With mobile advertising set to grow in the coming years, advertisers are sure to lap up such innovative methods to get across their communications. The service currently charges off-network customers to retrieve the voice messages. This might become a thing of the past if all the carriers sign up for the service thus enabling advertisers a new advertising platform to explore on mobile phones.

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