Top Story

e4m_logo.png

Home >> Digital >> Article

VML Qais revamps ICICI Bank's website

06-June-2014
Font Size   16
Share
VML Qais revamps ICICI Bank's website

Indian banking giant ICICI Bank has just launched its revamped new website www.icicibank.com, following eight months of close collaboration with digitally-led marketing agency VML Qais.

With this launch, VML Qais has successfully created Asia’s first truly ‘social bank’.
In a first for Asia, this fully responsive and optimized website integrates Facebook connect into banking; whereby users can rely upon referrals of recommended banking products from their peer set.

VML Qais have also introduced new functionality such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers to allow users to actually converse with the bank, leading to the possible co-creation of products and services.

“We are proud to be associated with such a ground breaking banking interface. Our client, ICICI Bank is looking for a deeper engagement with the youth of India and we are thrilled to have this opportunity to bring our expertise of cutting edge user experience design to the table,” explained Tripti Lochan, CEO VML Qais Asia.

VML Qais has been working with ICICI Bank for over three years, having previously revamped the entire post login user experience for the bank ,and also having designed the interface for ICICI Bank Pockets – India’s first Facebook banking platform.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...