Indian banking giant ICICI Bank has just launched its revamped new website www.icicibank.com, following eight months of close collaboration with digitally-led marketing agency VML Qais.
With this launch, VML Qais has successfully created Asia’s first truly ‘social bank’.
In a first for Asia, this fully responsive and optimized website integrates Facebook connect into banking; whereby users can rely upon referrals of recommended banking products from their peer set.
VML Qais have also introduced new functionality such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers to allow users to actually converse with the bank, leading to the possible co-creation of products and services.
“We are proud to be associated with such a ground breaking banking interface. Our client, ICICI Bank is looking for a deeper engagement with the youth of India and we are thrilled to have this opportunity to bring our expertise of cutting edge user experience design to the table,” explained Tripti Lochan, CEO VML Qais Asia.
VML Qais has been working with ICICI Bank for over three years, having previously revamped the entire post login user experience for the bank ,and also having designed the interface for ICICI Bank Pockets – India’s first Facebook banking platform.