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Vizury to beef up global biz with $9 mn funding

27-October-2012
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Vizury to beef up global biz with $9 mn funding

Vizury Interactive has raised close to $9 million in its Series B round of funding. The funding was led by Nokia Growth Partners (NGP), with participation from existing investors – Ojas Ventures and Inventus Capital Partners. Existing angel investors, who led the seed round of funding, also continue to remain invested. The funds will be used to strengthen the company’s presence across Asia, Australia and South America, step up R&D efforts and drive product innovations.

“We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service,” said Chetan Kulkarni, Co-Founder and CEO of Vizury.

NGP Managing Partner in the US, John Gardner, added here, “Vizury’s industry-leading behavioural ad targeting products and intense customer focus position the company well for expansion across a number of regions. With this investment, we reinforce NGP’s commitment to investing in the growth of the global advertising technology space.”

Vizury’s premium retargeting solution, Visitor Relationship Management (VRM), enables e-commerce and online travel companies to harness the full value of their digital data in a structured, multi-phase manner and profit from it. VRM is already widely used by global industry leaders such as Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways and MakeMyTrip.

Built on a digital advertising platform, VRM helps analyse massive volumes of digital data, draw meaningful insights and use it to deliver pertinent ads on the fly. Additionally, the fully managed VRM solution allows Vizury customers the flexibility to make the best product/service recommendations that match individual consumer needs by aligning VRM campaigns with their own programmes. With VRM, Vizury claims to have witnessed a 450 per cent growth over the past year.

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