Vizeum, the full-service media agency from Dentsu Aegis Network, has launched a media consultancy service in India in an attempt to help mainstream media companies adapt and transform for the new-age digital ecosystem.
Named Binary, this latest service from the Vizeum stable, aims to bridge the gap and provide the right mix between the old world learnings and new-age solutions.
Binary will cover customizable and dynamic modules under two key areas – the transition and the transformation roadmap.
“In this age of media disruption, the mainstream media companies have no option but to transform. The new milieu is unlike what we have experienced in the past and needs a fresh perspective. The consumer-media interface is at a tipping point even as the youth of India continue to consume news and content through newer platforms. Clearly, the need to have and follow a transformation roadmap is but inevitable. And yet, few companies have one,” says Shripad Kulkarni, MD, Vizeum India.
“There is still time and opportunity for mainstream media to capitalize on their strengths. But it needs a ‘refresh’ strategy to be absolutely relevant to Young India and to the digital brands that target them. The transition must be consistent and lead them into a transformation vision roadmap,” he added.
Binary Transition will cover the four modules – Revenue Max (New Age Pricing and Sales Strategies for revenue maximisation) True 3600 (Holistic, Marcom Strategy to be relevant in the new milieu), Trainware (Getting the team trained and ready for the New Age challenges) and Sales Assist (Technology based real time sales support).
Binary Transform covers the sequential modules - Digital Audit, Content Strategy, “The New Company” and Strategic Road Map for Digital Transformation.