Top Story


Home >> Digital >> Article

Vizeum launches Binary Consulting Service for digital transformation

Font Size   16
Vizeum launches Binary Consulting Service for digital transformation

Vizeum, the full-service media agency from Dentsu Aegis Network, has launched a media consultancy service in India in an attempt to help mainstream media companies adapt and transform for the new-age digital ecosystem.

Named Binary, this latest service from the Vizeum stable, aims to bridge the gap and provide the right mix between the old world learnings and new-age solutions. 

Binary will cover customizable and dynamic modules under two key areas – the transition and the transformation roadmap.

“In this age of media disruption, the mainstream media companies have no option but to transform. The new milieu is unlike what we have experienced in the past and needs a fresh perspective. The consumer-media interface is at a tipping point even as the youth of India continue to consume news and content through newer platforms. Clearly, the need to have and follow a transformation roadmap is but inevitable. And yet, few companies have one,” says Shripad Kulkarni, MD, Vizeum India.

“There is still time and opportunity for mainstream media to capitalize on their strengths. But it needs a ‘refresh’ strategy to be absolutely relevant to Young India and to the digital brands that target them. The transition must be consistent and lead them into a transformation vision roadmap,” he added.

Binary Transition will cover the four modules – Revenue Max (New Age Pricing and Sales Strategies for revenue maximisation) True 3600 (Holistic, Marcom Strategy to be relevant in the new milieu), Trainware (Getting the team trained and ready for the New Age challenges) and Sales Assist (Technology based real time sales support).

Binary Transform covers the sequential modules - Digital Audit, Content Strategy, “The New Company” and Strategic Road Map for Digital Transformation. 


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...