Top Story


Home >> Digital >> Article

Vivel's 'Ab Samjhauta Nahin' video series lauds #BossWomen

Font Size   16
Vivel's 'Ab Samjhauta Nahin' video series lauds #BossWomen

Vivel unveils a series of inspiring videos, which explore the remarkable journey of #BossWomen who have blazed their own trails to the very top and shattered the glass ceiling. Their fearless pursuit of their dreams and the courage to say ‘Ab Samjhauta Nahin’ highlights their indomitable spirit to make their own choices.


Apurva Purohit, President, Jagran Group, underscores how women need to change. It is the woman who has to choose to be the protagonist, the victim, or the bystander in her own story, she opines.

Shradha Sharma, Founder and Chief Editor, Your Story, points out that women easily love everyone around them but forget to love themselves. In the process, they ignore their own dreams and desires and settle for a life of compromises. Sharma’s message to all parents is, “Love your girls for being girls.”

Sushma Rajagopalan, MD and CEO, ITC Infotech, urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike, she believes.

Pallavi Shroff, Managing Partner, Shardul Amarchand Mangaldas, stresses that the most important thing for a woman is to believe in herself that she is capable and competent and can do whatever she wants to do.

Shobana Kamineni, Executive Vice-Chairperson, Apollo Hospitals, believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone, she states.

#BossWomen encourages women to stop compromising their dreams and ambitions and help in raising a generation that lives and breathes ‘Ab Samjhauta Nahin’. Vivel Ab Samjhauta Nahin is a women-centric campaign to crusade against time-worn mind-sets that tend to stereotype women. It seeks to enable self-belief and self-reliance and thereby empower women to live fuller lives.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi