Top Story


Home >> Digital >> Article

Vivel's 'Ab Samjhauta Nahin' video series lauds #BossWomen

Font Size   16
Vivel's 'Ab Samjhauta Nahin' video series lauds #BossWomen

Vivel unveils a series of inspiring videos, which explore the remarkable journey of #BossWomen who have blazed their own trails to the very top and shattered the glass ceiling. Their fearless pursuit of their dreams and the courage to say ‘Ab Samjhauta Nahin’ highlights their indomitable spirit to make their own choices.


Apurva Purohit, President, Jagran Group, underscores how women need to change. It is the woman who has to choose to be the protagonist, the victim, or the bystander in her own story, she opines.

Shradha Sharma, Founder and Chief Editor, Your Story, points out that women easily love everyone around them but forget to love themselves. In the process, they ignore their own dreams and desires and settle for a life of compromises. Sharma’s message to all parents is, “Love your girls for being girls.”

Sushma Rajagopalan, MD and CEO, ITC Infotech, urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike, she believes.

Pallavi Shroff, Managing Partner, Shardul Amarchand Mangaldas, stresses that the most important thing for a woman is to believe in herself that she is capable and competent and can do whatever she wants to do.

Shobana Kamineni, Executive Vice-Chairperson, Apollo Hospitals, believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone, she states.

#BossWomen encourages women to stop compromising their dreams and ambitions and help in raising a generation that lives and breathes ‘Ab Samjhauta Nahin’. Vivel Ab Samjhauta Nahin is a women-centric campaign to crusade against time-worn mind-sets that tend to stereotype women. It seeks to enable self-belief and self-reliance and thereby empower women to live fuller lives.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...