Top Story


Home >> Digital >> Article

Vistara, Lufthansa, Urban Ladder, Microsoft take the digital route this Diwali

Font Size   16
Vistara, Lufthansa, Urban Ladder, Microsoft take the digital route this Diwali

Brands are making most use of Diwali festivities to adapt to different approaches in order to stand out and make noise. According to Anshul Sushil, co-founder at Boring Brands, the reason behind an increase in brands using the digital platforms is that a lot ofthe brands wanted to stand out and be different from the other. Therefore, there was pressure on the agencies to use the new-age creative mediums, other than the traditional ones.”

On one hand, airline companies like Vistara and Lufthansa launched their Diwali campaigns, which were contest driven, on the other hand, there were brands like Eicher Trucks, that came out with powerful messaging like ‘Don’t drink and drive’. Insurance brands like Exide Life Insurance also have plunged on this festive occasion to tell people to stop spending and start investing on insurance. Glass manufacturing company Wintech released an emotional spot highlighting the problems which pets and elderly face due to the rise in pollution during Diwali.


Vistara launched their first Diwali campaign, since their operational launch. The campaign ‘Hamari Pehli Diwali’ conceptualised by The Mob invites people to share their ‘Pehli Diwali’ stories and gives participants a chance to fly and celebrate with their loved ones. It comprises of a series of three online films inviting entries in to the contest.

Click here to view the ad:


Lufthansa has released new campaign #Diwali Surprise which has been created by McCann Worldgroup. It has released an emotional spot to talk about the contest running on their website. It gives a chance to win free Lufthansa tickets and spend your Diwali with loved ones.

Click here to view the ad:

Urban Ladder:

The furniture e-commerce site Urban Ladder on the occasion of Diwali has released an emotional campaign titled ‘Home Coming’. The digital video created by Boring Brands captures the journey of older parents who decide to move into their son’s home.  The message from the brand is not on the face and it is subtle that with Urban Ladder you can redo your house in just few days.

Click here to view the ad:


Glass manufacturing company Wintech has come out with a very beautiful campaign dedicated to the pets and the elderly who get troubled by the rising noise levels during Diwali. J Walter Thompson conceptualised the film #Soundproof Diwali shows fire-crackers being set off by the school’s prankers, but it fails to disturb the principal and his dog, thanks to the sound-proof windows.

Click here to view the ad:

Exide Life Insurance:

When all the other brands are shouting their lungs out and asking consumers to go out and purchase in Diwali, Exide Life Insurance has taken a totally different quirky route. It says, don’t spend on Diwali, but invest on insurance this Diwali for a better future tomorrow. The digital ad ‘Maxima Diwali’ attempts to promote long term investments for a happier tomorrow. The brand has done a good job of connecting insurance and Diwali, because none of the other insurance brands have taken this route till now. It is a multi-part series and the videos show the protagonist refusing to spend money on buying Diwali gifts, but will invest the same in insurance instead.

Click here to view the ad:

Sony Liv:

Multi-Screen Media’s video-on-demand (VoD) platform Sony Liv has launched a digital film titled ‘Chhoti Khushi’ to celebrate the festival of Diwali. The film has been launched to support the brand’s social media campaign ‘#LIVThis Diwali’ in the lead up to the festival. The video revolves around the relationship of two brothers. The social media campaign for ‘Chhoti Khushi’ invites participants and viewers to send Diwali wishes to their family and friends.

Click here to view the ad:


Microsoft has released a festive video titled ‘Khushi Ki Khidkiyan’ which is aimed to drive awareness towards Windows 10 upgrade and is themed around the idea about how a simple upgrade in your own life has the power to touch others' lives. This is a nice music video to highlight three ways to get an upgrade done –Make your device new, buy a new device and win a Windows 10 device. 

Click here to view the ad:

UC Browser:

UC browser has released a 4 minute long hilarious video show that Raavan killing himself in the end, so that Ram can go home and people can celebrate Diwali. The idea is to promote the online carnival where users can win prizes from Amazon.

Click here to view the ad:

Eicher Trucks and Buses:

Truck manufacturing company Eicher Trucks and Buses has released a video on the occasion of Diwali to discourage drunk diving. The message is very powerful and the language used by the protagonists is such that every driver can relate to.

Click here to view the ad:

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems