Visa, the leading payment brand, is all set to strengthen its presence in the Internet space. The company is launching a unique online service that will enable Visa cardholders to conveniently make bill payments using their Visa credit or debit cards. Visa will work with Bill Desk, the providers of electronic billing and payment services, to implement the service for cardholders in India.
John Steere, Regional Director – Marketing, South and Southeast Asia, Visa International, said, “The timing is right to enter the Indian market with another service, which is basically designed to simplify payment and track billing from one platform. We are going to be very aggressive on this campaign, which is likely to break very shortly. The campaign will involve a TVC along with other on-ground activities.”
Said Gagan Maini, Director Marketing and Business Development, South Asia, “Currently we have a product called Visa money transfer for domestic money transfer. For our new initiative, we are looking at bill payment services on the Internet space, which will be available in about a month’s time. We are trying to provide payment solutions across all product categories to our cardholders.”
The service will enable 27 million Visa credit and debit cardholders in the country to pay their utility and other bills like landline and cellular phone bills, electricity bills, insurance payments, water supply, gas supply and select municipal bill payments, online at one single centralised website.
Considering the low penetration of Internet, is there space for such an initiative? “It will build up. Hopefully it will become a convenient activity for consumers over a period of time. Besides, there is a growth in Internet connections. We will support any new initiative in overall marketing scheme of things across all products,” said Maini.
Visa has also launched a new TV commercial featuring Richard Gere that will be visible on all leading channels in India starting today. With a tagline of ‘All it takes,’ the theme revolves around the concept of freeing birds for good luck. The ad film was shot in Jodhpur and will be aired across the entire Asia Pacific region both in Hindi and English.