Top Story

e4m_logo.png

Home >> Digital >> Article

Virgin Mobile to use BREW platform to present full range of VAS

31-May-2008
Font Size   16
Share
Virgin Mobile to use BREW platform to present full range of VAS

Tata Teleservices has announced that it would offer wireless data services for Qualcomm’s BREW solution to subscribers of the Virgin Mobile brand in India. The BREW solution would ensure efficient and reliable delivery of Virgin Mobile’s latest content to mid- and high-end devices in India.

Virgin Mobile will leverage the BREW platform to present a full range of easy-to-use mobile content services, including entertainment gaming, sports, astrology, music and messaging applications. Additionally, Virgin Mobile would make available innovative offers to its subscribers such as unlimited access to its unique V-Bytes data portal for a daily charge of Rs 5, wherein customers can access free Virgin selected content and other targeted applications.

Jamie Heywood, Deputy CEO, Virgin Mobile India, said, “Our target audience of tech savvy youth in India desires the latest mobile applications and services so that they can enjoy the power of their devices. BREW allows us to offer advanced data services to our end users efficiently with an expedited time to market.”

Deval Parikh, Chief Officer of Handsets, VAS & Procurement for Virgin Mobile India, explained, “The BREW solution is a natural fit for Virgin Mobile, as it allows us to coordinate with the global BREW developer community, which includes a number of regional applications, for advanced data services on our current range of six handsets. We have been able to work with the BREW value chain and come up with a compelling user experience that enhances content discovery even on low-end devices.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.