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Virgin Mobile to use BREW platform to present full range of VAS

Virgin Mobile to use BREW platform to present full range of VAS

Author | exchange4media News Service | Saturday, May 31,2008 8:41 AM

Virgin Mobile to use BREW platform to present full range of VAS

Tata Teleservices has announced that it would offer wireless data services for Qualcomm’s BREW solution to subscribers of the Virgin Mobile brand in India. The BREW solution would ensure efficient and reliable delivery of Virgin Mobile’s latest content to mid- and high-end devices in India.

Virgin Mobile will leverage the BREW platform to present a full range of easy-to-use mobile content services, including entertainment gaming, sports, astrology, music and messaging applications. Additionally, Virgin Mobile would make available innovative offers to its subscribers such as unlimited access to its unique V-Bytes data portal for a daily charge of Rs 5, wherein customers can access free Virgin selected content and other targeted applications.

Jamie Heywood, Deputy CEO, Virgin Mobile India, said, “Our target audience of tech savvy youth in India desires the latest mobile applications and services so that they can enjoy the power of their devices. BREW allows us to offer advanced data services to our end users efficiently with an expedited time to market.”

Deval Parikh, Chief Officer of Handsets, VAS & Procurement for Virgin Mobile India, explained, “The BREW solution is a natural fit for Virgin Mobile, as it allows us to coordinate with the global BREW developer community, which includes a number of regional applications, for advanced data services on our current range of six handsets. We have been able to work with the BREW value chain and come up with a compelling user experience that enhances content discovery even on low-end devices.”

Tags: e4m

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