Virgin, Barista in interactive pact

Virgin, Barista in interactive pact

Author | Source: The Economic Times | Friday, Sep 02,2005 8:08 AM

Virgin, Barista in interactive pact

Virgin has partnered with Barista and for an interactive SMS contest. Starting from September 3, those having a cuppa at Barista stand a chance to win free return tickets for two to London on Virgin Atlantic Airways by answering a simple question on Virgin Atlantic while chatting with friends and win goodies.

To add to the excitement, a few lucky winners also stand a chance to win Virgin Atlantic goody bags. The contest is running across 50 Barista outlets in Delhi, Mumbai and Bangalore and will be on till September 17.

“Virgin Atlantic has engaged in marketing initiatives that have always added to the consumer delight. Through this contest with Barista, we are looking forward to yet another fun interaction with our consumers,” Neha Lidder Ganju, Marketing Manager- India, Virgin Atlantic, said.

Alok Kejriwal CEO,, said, “This interactive promotion, with the unique creative in typical Virgin style, and the fantastic prize all make up the ingredients for a great contest.”

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