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Video: There is no overlap between various media - Sudhir Nair

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Video: There is no overlap between various media - Sudhir Nair

It was only a few years ago that digital was the future. It is now at our doorstep and very much a part of everything, expressed Sudhir Nair, Senior Vice President, Grey Digital.

At the grand finale of Indian Digital Media Awards 2013, Nair shared how much the Indian digital space has grown. The industry requires an initiative such as IDMA that caters purely the digital ecosystem, he said.

Nair pointed out that while digital has grown phenomenally, it still has a long way to go. While there have been conversations about digital eating into the pie of other media, Nair has a different take. According to him, there is no overlap between the media as digital does not has as much penetration as traditional platforms.

To know more on what Nair said, watch the video

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