Top Story

e4m_logo.png

Home >> Digital >> Article

Video: There is no overlap between various media - Sudhir Nair

28-June-2013
Font Size   16
Video: There is no overlap between various media - Sudhir Nair

It was only a few years ago that digital was the future. It is now at our doorstep and very much a part of everything, expressed Sudhir Nair, Senior Vice President, Grey Digital.

At the grand finale of Indian Digital Media Awards 2013, Nair shared how much the Indian digital space has grown. The industry requires an initiative such as IDMA that caters purely the digital ecosystem, he said.

Nair pointed out that while digital has grown phenomenally, it still has a long way to go. While there have been conversations about digital eating into the pie of other media, Nair has a different take. According to him, there is no overlap between the media as digital does not has as much penetration as traditional platforms.

To know more on what Nair said, watch the video

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video