Digital is not merely a medium anymore; it is a way of life, explained Yateesh Srivastava, COO, Aegon Religare. Marketers need to involve their brands in online conversation with the TG to be successful in their marketing initiatives.
Srivastava pointed out that digital will move more and more to the mobile space in the next few years. The next generation will barely use computers or laptops for any of their needs. Thus, marketers need to find ways to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices.
Srivastava shared his views at The CMO League, which was held in Mumbai.
The event was sponsored by ZEE, ABP News, Dainik Bhaskar, Laqshya Outdoors, AXN, India Today, Headlines Today and Business Today.