MTV India has bagged the Advertiser of the Year title at exchange4media’s Indian Digital Media Awards 2013. MTV India received 2 Gold metals, 2 Silver metals and 1 Bronze metal, earning a grand total of 35 points.
MTV India won across various categories for its interesting and engaging digital initiatives.
It can be noted that MTV India is among the most popular youth GECs in the digital space. The channel had rolled out a number of interesting social, as well as digital, campaigns for its shows such as Youth Speak, Coke Studio, Roadies, etc.
Aditya Swamy, EVP and Business Head of MTV India talks about the channel’s digital initiatives that fetched it the big win.
Watch the video to know more...