Top Story

e4m_logo.png

Home >> Digital >> Article

Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri

07-October-2013
Font Size   16
Share
Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri

Mobile can no longer be ignored and while the BFSI sector on the whole is seeking ways to merge the device in marketing plans, Standard Chartered has its mobile marketing strategy set, said Sanjeeb Chaudhuri, Global Chief Marketing Officer and Regional Head, South Asia, Standard Chartered Bank.

Chaudhuri shared that Standard Chartered has its independent flagship mobile platform which has a customer focus and customer intuitive user interface. He explained that the bank uses mobile marketing to gain leads from consumers.

According to him, there is an increasing realisation about consumer marketing being RoI-based and not only an act of faith, where a brand can only hope that the consumer shall revert to any particular communication.

Chaudhuri shared his views at the IAA Global Marketing Summit that was held in partnership with exchange4media on September 30, 2013.

Watch the video to know more

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016