Sanjay Mehta, Joint CEO, Social Wavelength speaks about the five key trends that he sees in the digital and social space in 2014.
According to him, the upcoming Lok Sabha elections will see a lot of brands and agencies move to the digital space to save money, while maintaining reach and audience engagement.
“Today, brands want to achieve business goals through social and digital media, which they could not or found it hard to achieve through traditional media. The initial fascination with the social platform will be replaced by a growing maturity as brands start asking questions about sales figures and customer service,” said Mehta.
To know more about his thoughts on the digital and social landscape in 2014, watch the video…