Top Story


Home >> Digital >> Article

Video: Digital is now a way of life - Mahesh Narayanan

Font Size   16
Video: Digital is now a way of life - Mahesh Narayanan

Digital is no longer the element that was looked at after designing the strategy. Digital is now very much integrated in the mainstream strategy making process, said Mahesh Narayanan, Managing Director India, Sociomantic Labs.

In most of the offices in various countries, digital is a part of the boardroom process and strategic movements. The arrival of wireless devices has given a great impetus to the digital space. Narayanan pointed out that digital is now a way of life.

In the lieu of such digital boost, it is indeed important to have a property that recognises work in this space, expressed Narayanan.

Narayanan was a part of the jury of exchange4media’s Indian Digital Media Awards 2013.

To know more on what Narayanan said, watch the video

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...