Digital is no longer the element that was looked at after designing the strategy. Digital is now very much integrated in the mainstream strategy making process, said Mahesh Narayanan, Managing Director India, Sociomantic Labs.
In most of the offices in various countries, digital is a part of the boardroom process and strategic movements. The arrival of wireless devices has given a great impetus to the digital space. Narayanan pointed out that digital is now a way of life.
In the lieu of such digital boost, it is indeed important to have a property that recognises work in this space, expressed Narayanan.
Narayanan was a part of the jury of exchange4media’s Indian Digital Media Awards 2013.
To know more on what Narayanan said, watch the video