Top Story

e4m_logo.png

Home >> Digital >> Article

Video: Brands need to engage on social media, not just converse: Kanika Mittal

10-September-2014
Font Size   16
Share
Video: Brands need to engage on social media, not just converse: Kanika Mittal

Social media is becoming increasingly relevant to businesses. At an exchange4media event, Kanika Mittal, Head, Digital Marketing and Brand Communications at Reebok India, explained why bands are focussing more on social media to connect with their consumers.

“Till now, brand presence on social media was more about conversations than engagement. But, now we are finally asking each other some realistic questions about hard-core business objectives—what are all these efforts leading to, are they impacting sales and lead generation? All brands, including Rebook, are waking up to the reality pertaining to the need of the social in business,”she said.

Defining the ideal scenario for brands, she pointed out that all social efforts should lead to increased traction on e-commerce and offline sales, and bring the whole thing together—from the consumers  engaging with the product to him actually buying the experience with it.“Once this loop closes, social for business will truly become the reality brands are waiting for.”

To know more, watch the video:


 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group