Top Story

e4m_logo.png

Home >> Digital >> Article

Video: Authenticity for brands is the future: Simon Clift

08-August-2013
Font Size   16
Share
Video: Authenticity for brands is the future: Simon Clift

Today, the world of marketing cannot ignore or escape the digital wave. While many marketing experts are experimenting on digital, there are others who still struggling to understand the medium itself.

According to Simon Clift, former Global CMO, Unilever, before understanding how new media is enabling brand shifts, CMOs today should experiment with available tools of this medium. Only then can they draw conclusions on its effectiveness.

Clift is of the opinion that brands are a like bit like people; this why it is necessary for brands to communicate like real humans. “Authenticity for brands is the future,” said Clift.

He threw light on ‘how digital media and changing agenda of citizens’ concerns is changing brand communication forever’, while addressing an exclusive audience of CMOs at The CMO League – an initiative by exchange4media Group.

Clift spoke at length about his experience of interacting with Indian CMOs, expectations from digital media, focus areas for marketing leaders, and much more...

The event was sponsored by Zee, ABP News, Dainik Bhaskar, Laqshya Outdoors, AXN, India Today, Headlines Today and Business Today. 
 

Video by Sneha Ullal 
 

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world