Top Story

e4m_logo.png

Home >> Digital >> Article

Video: Authenticity for brands is the future: Simon Clift

08-August-2013
Font Size   16
Share
Video: Authenticity for brands is the future: Simon Clift

Today, the world of marketing cannot ignore or escape the digital wave. While many marketing experts are experimenting on digital, there are others who still struggling to understand the medium itself.

According to Simon Clift, former Global CMO, Unilever, before understanding how new media is enabling brand shifts, CMOs today should experiment with available tools of this medium. Only then can they draw conclusions on its effectiveness.

Clift is of the opinion that brands are a like bit like people; this why it is necessary for brands to communicate like real humans. “Authenticity for brands is the future,” said Clift.

He threw light on ‘how digital media and changing agenda of citizens’ concerns is changing brand communication forever’, while addressing an exclusive audience of CMOs at The CMO League – an initiative by exchange4media Group.

Clift spoke at length about his experience of interacting with Indian CMOs, expectations from digital media, focus areas for marketing leaders, and much more...

The event was sponsored by Zee, ABP News, Dainik Bhaskar, Laqshya Outdoors, AXN, India Today, Headlines Today and Business Today. 
 

Video by Sneha Ullal 
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group