Digital is the future of India and thus, a property that acknowledges work in this space is fantastic, said KV Sridhar, Chief Creative Officer, India Sub-continent, Leo Burnett, at the Grand Finale of Indian Digital Media Awards 2013.
Sridhar expressed that soon everything will be only digital – be it television, print or radio. For instance, a lot of people now do not watch programmes when they are aired on television and then catch it later on the internet. All media are witnessing this phenomenon and soon all will emerge into one. There will only be digital then.
To know more on what Sridhar said, watch the video