Vidooly, India’s first video intelligence startup with a large global customer base, has raised a series A round of USD 1.4 million (Rs 8.9 crore) from GVFL, a pioneer in the Indian VC industry, and India’s largest media and entertainment group, Times Internet. Vidooly will utilize the funds towards product engineering, marketing, and enhancing sales and distribution channels. Vidooly will also look to further expand into the domestic market and reinforce its presence in the international markets of US, Europe and Asia.
Talking about the fund raise, Nishant Radia, Co-Founder, Vidooly says, “We are extremely excited to have GVFL and Times Internet on board for our Series A. Video consumption over the last couple of years has exploded given faster and affordable internet access and also the rising demand for devices and high quality online content. We plan to utilize the funds raised to expand in attractive markets such as the US, Europe and Asia, and also to strengthen the team at Vidooly. With the rise of video platforms, the demand for video intelligence has grown multifold and we aim to be a dominant player in this space globally.”
Sanjay Randhar, MD, GVFL states, “In recent times, the online video market globally is in a hyper growth mode with millions of users embracing web and mobile videos. Vidooly's cross-platform video analytics platform offers a compelling value proposition to stakeholders across the online video ecosystem, be it content creators or brands, by delivering intelligent insights on audience video consumption behavior.”
According to Abhishek Gupta, COO, TLabs (Times Internet Startup Incubator), “There has been tremendous growth in videos over the past couple of years and yet, there are very few tools that creators can use to understand their audience, their likes and dislikes. We are really excited that the Vidooly team understands the pain points of creators and continues to build the platform for them to succeed.”
Vidooly was also a part of the Times Internet backed startup incubator Tlabs in its accelerator program in 2014.
Vidooly’s online video intelligence software platform allows content creators, brands, multi-channel networks, agencies and media companies to drive more engagement to their video content. Vidooly’s audience and content insights empower video teams to optimize their media buy at scale, refine their content, distribution and optimization strategy, find and partner with influencers as well.
Since its inception, over 20,000 video content creators across the globe have signed-up on its platform from 28+ countries to grow across social video such as YouTube, Facebook, Instagram and Twitter.
Vidooly's big data engine analyzes the engagement of over 500 million viewers and tracks 250 million videos across 5 platforms, including YouTube, Facebook, Twitter, Vine, Instagram. Currently its video intelligence software empowers some of the big names in the industry such as Fine Brothers, The Quint, Network18, GroupM, Mindshare, Thoughtful Media, WebTV Asia etc.
As per CISCO, over 78% of the world’s mobile data traffic will be video by 2021. Over 300 hours of video are uploaded every minute to Youtube while Facebook witnesses over 100 million hours of video watched every day. With the rise of newer technologies and formats such as live streaming, Virtual Reality, Online streaming, Augmented Reality, 360 degree videos and the like, the need for data driven content creation and analytics will be in demand and on the rise.