Top Story

e4m_logo.png

Home >> Digital >> Article

Vice, WPP sign multi-million dollar advertising deal

16-September-2016
Font Size   16
Vice, WPP sign multi-million dollar advertising deal

Vice and WPP’s media investment arm GroupM have signed a multi-million dollar advertising deal tapping into the company’s international expansion plans, suggest media reports.

According to the deal, GroupM will use Vice's insights, content and data to put together an advertising platform across all of Vice's global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.

While the exact terms and nature are yet to be disclosed, media reports suggest that it could run into hundreds of millions of dollars in ad spending with a multi-year, multi territory deal.

GroupM handles more than $102 billion in advertising billings, according to research company Recma. GroupM said it handles one out of three ads globally.

"It's not just (giving advertisers) first look, it's trying to innovate and initiate ideas. It's something we'd love to do more with Google and Facebook to be honest with you, but they seem to be (harder to work with). I think less so with Google, they seem to be proactive recently maybe because some of the regulatory issues they've had to deal with. But, Facebook certainly because of their success have become a little more difficult to deal with," said Martin Sorrell, CEO, WPP in an interview to CNBC.

In June, Vice had announced its plans to expand its presence to 51 territories including India, the Middle East and Africa.

It will also add a 24-hour TV channel in Australia and New Zealand, where it already has a robust digital and mobile presence. Vice's US cable channel Viceland was launched in February 2016, and HBO news show is set to start on Oct. 10.

WPP currently has an 8.5 percent stake in Vice. It had owned up to one-tenth of the company at a given point but has since sold some shares.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...